Sales and marketing teams have more data than ever, but that does not always make decisions easier. Campaign reports, CRM records, customer journeys, attribution models, sales forecasts - it can all get messy quite fast.

That is where analytics companies come in. The right partner helps connect the dots between marketing activity and actual revenue, not just surface-level numbers. For UK businesses, this often means better visibility into what drives leads, which channels perform, where sales teams lose momentum, and how customer behaviour changes over time.

Below, we look at sales and marketing analytics companies in the UK that support this kind of work through data strategy, reporting, dashboards, customer analytics, and performance measurement.

1. Oski Solutions

At OSKI Solutions, we build sales and marketing analytics systems for companies that need cleaner revenue data, not just another dashboard. Our work usually starts with the messy part: CRM records, ad platform numbers, web analytics, email data, and product events that all say slightly different things. We connect these sources into one governed model, so sales and marketing teams can work from the same definitions for leads, opportunities, attribution, pipeline, and ROI.

OSKI Solutions provides these services for companies in the UK, Germany, and other European markets, as well as North America and Israel. We are mostly a custom software and data engineering team, so our analytics work often sits close to CRM integrations, warehouse setup, reporting automation, and operational systems. For a company with a sales team, paid campaigns, and a CRM that has grown a bit untidy over time, this can mean less spreadsheet work and more confidence in the numbers behind budget and forecasting decisions.

Key Highlights:

• Sales and marketing data in one model

• CRM, ad, web, email, and product data integration

• Shared definitions for leads, pipeline, and revenue

• Fits B2B, e-commerce, SaaS, healthcare, FinTech, logistics, and manufacturing teams

• Can work as a full-cycle, dedicated team, outsourcing, or white-label partner

Services:

• Sales and marketing analytics

• Revenue and pipeline analytics

• Marketing attribution and ROI reporting

• CRM and ad-platform integration

• Unified sales and marketing data models

• Executive dashboards and self-serve reporting

• Forecasting and cohort analysis

Contact Information:

• Website: oski.site

• E-mail: [email protected]

• LinkedIn: www.linkedin.com/company/oski-solutions

• Address: Kaupmehe tn 7, 10114 Tallinn, Estonia

• Phone: +48571282759

2. Croud

Croud works with marketing and web analytics for companies that need a clearer link between data, campaign activity, and business planning. Their analytics services cover data strategy, marketing measurement, advanced analytics, reporting, and the technical setup behind it. Croud also works with Google Analytics 4, consent mode, tagging, tracking, and Ad Ops.

Croud focuses on joining measurement methods rather than treating every report as a separate thing. They work with multi-touch attribution, media mix modelling, incrementality testing, customer segmentation, and propensity modelling. That gives marketing and revenue teams a wider view of what affects sales, ROI, customer behaviour, and channel performance, especially when paid, owned, and earned activity all need to be read together.

Key Highlights:

• Marketing and web analytics focus

• Advanced analytics with data science methods

• Google Marketing Platform and Google Cloud Platform partner

• Work across attribution, MMM, and incrementality testing

• Offices include London and Shrewsbury

Services:

• Marketing and web analytics

• Advanced analytics

• Data engineering

• Analytics activation

• Multi-touch attribution

• Media mix modelling

Contact Information:

• Website: croud.com

• Facebook: www.facebook.com/croudmarketing

• Twitter: x.com/CroudMarketing

• LinkedIn: www.linkedin.com/company/croud

• Instagram: www.instagram.com/croudmarketing

• Address: The Bard Building, 20 Curtain Rd, London, EC2A 3NG

• Phone: +44 20 8017 7723

3. Alytix Marketing

Alytix Marketing is a company that works with data driven marketing, analytics consultancy, and analytics as a service. Their work is centred on helping companies understand sales and marketing performance through unified data, analysis, and visual reporting.

Their service fits teams that want to make better use of customer and performance data without building every analytics process internally. Alytix Marketing works with strategy, digital campaigns, measurement, and interactive visualisations. They use tools such as Google Analytics, Google Tag Manager, Tableau, Semrush, and Google Optimize, which gives them a practical setup for tracking, reporting, and improving marketing and sales activity.

Key Highlights:

• Focus on marketing and sales performance

• Analytics as a service and consultancy options

• Work with unified customer and performance data

• Connects analytics with campaign planning

• Uses visual reporting to make data easier to read

Services:

• Analytics as a service

• Analytics consultancy

• Data driven marketing strategy

• Sales and marketing performance measurement

• Digital campaign management

• Customer data analysis

Contact Information:

• Website: www.alytixmarketing.com

• Facebook: www.facebook.com/alytixmarketing1

• Twitter: x.com/alytixmarketing

• LinkedIn: www.linkedin.com/company/alytixmarketing

• Instagram: www.instagram.com/alytixmarketing

• Address: The Old Church, 76 Wells Street Cardiff, UK, CF11 6DY

• Phone: +44 (0) 29 22 802 323

4. Hallam

Hallam is a UK agency with analytics services built mainly around B2B marketing performance. They work with attribution, ROI, first-party data, reporting, testing, and measurement. Their view is that one model rarely gives the full answer, so they combine different measurement methods to understand what is actually driving results across channels.

Hallam’s work includes granular attribution, media mix modelling, and incrementality testing. They also work with unified data environments and AI-supported analysis, but the core idea is still straightforward: bring scattered data together and use it to make better decisions about spend, campaigns, and revenue impact. Hallam also has wider agency capabilities in paid media, organic search, brand strategy, user experience, CRO, and reporting, which helps when analytics needs to connect back to execution.

Key Highlights:

• UK-based agency with offices in Nottingham and London

• Works with attribution, ROI, and cross-channel analysis

• Uses first-party data, MMM, and incrementality testing

• Combines analytics with paid media, SEO, CRO, and UX

• B Corp accredited

Services:

• Marketing analytics

• Reporting

• Testing and measurement

• Attribution analysis

• Media mix modelling

• Incrementality testing

• First-party data strategy

Contact Information:

• Website: hallam.agency

• E-mail: [email protected]

• Facebook: www.facebook.com/HallamAgency

• LinkedIn: www.linkedin.com/company/hallam

• Instagram: www.instagram.com/hallamagency

• Address: The Gridiron Building, 1 Pancras Square London, N1C 4AG United Kingdom

• Phone: +44 (0) 115 948 0123

5. SAM AI Solutions

SAM AI Solutions is a London-based company that provides marketing analytics services around GA4 setup, attribution modelling, and custom dashboards. They work with channel data from tools such as Google Analytics, HubSpot, Meta Ads, Google Ads, SEMrush, Ahrefs, Mailchimp, and Klaviyo. For sales and marketing teams, this means they can connect campaign activity with revenue signals instead of looking only at clicks or surface-level traffic.

The company also works across AI development, data science, MLOps, cloud consulting, digital marketing, app development, and staff augmentation. That gives SAM AI Solutions a broader technical base when analytics needs to sit inside a wider business system. Their marketing analytics work is structured around scoping, delivery planning, implementation, handover, and post-launch support, with attention to data security and compliance.

Key Highlights:

• London-based team

• Marketing analytics with GA4 and attribution modelling

• Custom dashboards for channel and revenue tracking

• Supports UK and global businesses

Services:

• GA4 setup

• Attribution modelling

• Custom marketing dashboards

• Multi-channel performance tracking

• Server-side tracking support

• Marketing KPI setup

Contact Information:

• Website: samaisolutions.co.uk

• E-mail: [email protected]

• Facebook: www.facebook.com/people/SAM-AI-Solutions/61555999346348

• Twitter: x.com/samaisolutions

• LinkedIn: www.linkedin.com/company/samaisolutions

• Instagram: www.instagram.com/samaisolutions

• Address: 86-90, Paul Street, London EC2A 4NE

• Phone: +44 07448 246363

6. Net Devs

Net Devs is an AI-augmented engineering company. Its work is closer to enterprise software, cloud platforms, AI engineering, and modern front-end development, which can support sales and marketing analytics when a business needs custom systems instead of a ready-made reporting tool.

For analytics-related work, Net Devs are suitable for companies that need data flows, internal tools, CRM-connected platforms, reporting interfaces, or AI-supported workflows built into wider software. Their delivery model is senior-led, with engineers supervising AI agents for drafting, testing, and delivery. They also work across Azure, AWS, and GCP, and use a stack-agnostic approach rather than tying every solution to one technology set.

Key Highlights:

• Senior-led engineering teams

• AI-augmented delivery model

• Cloud-native work across Azure, AWS, and GCP

• Stack-agnostic software development

• Clear blended hourly rate

Services:

• Enterprise software development

• AI engineering

• Cloud and platform engineering

• Internal tool development

• CRM-connected software systems

• Data-driven product features

Contact Information:

• Website: net-devs.com

• E-mail: [email protected]

• LinkedIn: www.linkedin.com/company/net-devs

• Address: Obrzeżna 1D, 02-691 Warszawa, Poland

• Phone: +48 571 282 759

7. Netpeak UK

Netpeak UK provides marketing BI analytics services for companies that need to combine data from advertising platforms, web analytics systems, CRM, ERP, spreadsheets, and other sources. Their work is focused on building personalised reporting systems, customer databases, dashboards, and graphs that show key marketing and business indicators.

The company’s analytics process covers audit, requirements gathering, technical specifications, connector setup, cloud deployment, data aggregation, and visualisation. Netpeak UK works with storage and processing tools such as Google BigQuery, MySQL, PostgreSQL, and Greenplum. They also support custom BI setups when boxed reporting tools are too limited, especially when a company needs raw data access, flexible reports, or additional data sources outside standard digital marketing platforms.

Key Highlights:

• Marketing BI analytics focus

• Works with CRM, ERP, ad platforms, analytics systems, and spreadsheets

• Custom and boxed BI solution options

• Uses cloud-based data storage and processing tools

• Supports ongoing connector and report updates

Services:

• Marketing BI analytics

• End-to-end analytics setup

• Analytics system audit

• Data connector development

• Google Cloud deployment

Contact Information:

• Website: netpeak.co.uk

• Facebook: www.facebook.com/netpeak

• Twitter: x.com/Netpeak_en

• LinkedIn: www.linkedin.com/company/netpeak

• Instagram: www.instagram.com/netpeak

• Address: London, 41 Devonshire Street, Ground Floor, W1G 7AJ

• Phone: +442081573443

8. SoftPro

SoftPro is a software development company that builds custom systems, web applications, cloud solutions, and AI-driven tools for business use. Their work supports it through custom software, dashboards, data workflows, CRM or HRM systems, and cloud-based platforms. SoftPro works mainly with technologies such as Azure, ASP.NET, .NET Core, React, Node.js, and the Microsoft stack.

For companies that need sales and marketing analytics built into a wider digital system, SoftPro works on the software layer behind reporting, automation, and internal data tools. Their AI services also cover predictive analytics and data-driven insights, which can be used for customer behaviour analysis, campaign planning, or process improvement.

Key Highlights:

• Custom software and web application development

• AI services include predictive analytics and automation

• Can build CRM, HRM, support, and SaaS platforms

Services:

• Custom software development

• Web application development

• Cloud development

• AI-driven solutions

• CRM and HRM system development

Contact Information:

• Website: soft-pro.pl

• LinkedIn: www.linkedin.com/in/kyrylo-o

• Address: Mazowieckie Voivodeship, 13 Erasmus Ciołka St. 401, Warsaw, Poland

• Phone: +48 571 282 759

9. Disclosed

Disclosed is a marketing analytics and data science consultancy that works with data infrastructure, audience insights, campaign testing, and predictive analytics. They have a clear focus on helping sales and marketing teams understand what is behind revenue movement, customer behaviour, and campaign performance. Their work is built around collecting data, connecting it, and turning it into reporting that is easier for teams to use.

Disclosed also creates proprietary AI models for customer behaviour prediction, revenue forecasting, and prospect identification. That makes their service more specific than basic dashboard work. They support companies that need performance benchmarks, user tracking, regular reporting, campaign experiments, and market insight without making the analytics setup feel detached from sales and marketing decisions.

Key Highlights:

• Marketing analytics and data science consultancy

• Focus on sales and marketing insight

• Works with dashboards, benchmarks, and user tracking

• Supports campaign and channel testing

• Builds predictive models for customer and revenue analysis

Services:

• Marketing analytics

• Data infrastructure setup

• Dashboard development

• Performance benchmarking

• Audience and market insights

• Regular reporting

Contact Information:

• Website: www.disclosedanalytics.com

• E-mail: [email protected]

• LinkedIn: www.linkedin.com/company/disclosed-analytics

• Address: Colechurch House, 1 London Bridge Walk, London SE1 2SX

• Phone: +44 20 4621 9431

10. CI&T

CI&T works across data and analytics, with services covering AI, machine learning, reporting, data governance, data quality, data engineering, and data platforms. Their analytics work is connected to broader business and technology operations, so the company is not limited to campaign reporting or web analytics.

Marketing and revenue teams can use CI&T’s data services for channel effectiveness, click-through analysis, customer acquisition, customer lifetime value, attrition, next best actions, offers, and customer journey insight. They also work with data governance and quality, which matters when analytics depends on clean, trusted data rather than scattered reports from different teams

Key Highlights:

• Data and analytics services with an enterprise focus

• Covers AI, machine learning, reporting, and data engineering

• Works with CDPs, modern data warehouses, and data products

• Supports sales and marketing effectiveness

• Focus on data quality, governance, and measurable business metrics

Services:

• AI and machine learning

• Reporting and analytics

• Data governance

• Data engineering

• Data platform development

• Customer data platform development

Contact Information:

• Website: ciandt.com

• E-mail: [email protected]

• Facebook: www.facebook.com/ciandt

• LinkedIn: www.linkedin.com/company/ciandt

• Instagram: www.instagram.com/ciandt

• Address: 5th floor, 60 Bishopsgate, London EC2N 4AW

• Phone: +1 (610) 482 4810

11. Insight Data

Insight Data works with live marketing data, CRM tools, and lead generation services for companies in the glazing, construction, building products, and wider commercial sectors. Their service is built around helping sales and marketing teams find trade and commercial leads, track market activity, and use more accurate business data when planning outreach. Insight Data also provides Salestracker CRM, which supports lead management, team activity, reporting, remote working, and data sharing.

They have a strong sector focus, which makes its analytics and marketing data work quite specific. Instead of broad consumer marketing reports, Insight Data works with databases for fenestration and glazing companies, local builders, builders’ merchants, architects, specifiers, house builders, and main contractors. Their marketing services also cover direct marketing, telemarketing, and market reports, so the work can move from data selection to outreach and sales follow-up.

Key Highlights:

• Live marketing data for trade and commercial sectors

• Strong focus on glazing, construction, and building products

• Salestracker CRM for lead and sales activity management

Services:

• Live marketing data

• CRM tools

• Lead generation

• Direct marketing

• Telemarketing

• Market reports

Contact Information:

• Website: www.insightdata.co.uk

• Facebook: www.facebook.com/insightdataltd

• Twitter: x.com/insightdataltd

• LinkedIn: www.linkedin.com/company/insightdatauk

• Address: 200 Worle Park Way, Weston-super-Mare, BS22 6WA

• Phone: 01934 808 293

12. Analytic Partners

Analytic Partners works in commercial analytics, marketing measurement, and decisioning for larger organisations that need to connect marketing, sales, finance, operations, and customer data. Their platform, GPS Enterprise, is built for forecasting, planning, and understanding how different business drivers affect performance. The company also works with marketing mix modeling, commercial analytics, segmentation, brand impact, pricing optimization, and agile learning.

Sales and marketing analytics at Analytic Partners is not only about reading campaign results after the fact. Their work covers marketing ROI, channel effectiveness, customer acquisition, lifetime value, offers, next best actions, and financial impact. The company also puts a lot of weight on cross-team alignment, so marketing, finance, analytics, and commercial teams can use the same view when planning budgets or reviewing performance.

Key Highlights:

• Commercial analytics and marketing measurement focus

• GPS Enterprise platform for planning and forecasting

• Work across marketing, sales, finance, and operations dat

• Supports customer segmentation and pricing analysis

Services:

• Commercial analytics

• Marketing mix modeling

• Marketing measurement

• Forecasting

• Budget optimization

• Customer segmentation

• Brand impact analysis

Contact Information:

• Website: analyticpartners.com

• E-mail: [email protected]

• Facebook: www.facebook.com/analyticpartners

• Twitter: x.com/analyticglobal

• LinkedIn: www.linkedin.com/company/analytic-partners

• Instagram: www.instagram.com/analyticpartners

• Address: Hatfield House, 52-54 Stamford Street, London SE1 9LX

• Phone: +44 1865 632081

13. Bright Analytics

Bright Analytics provides a marketing analytics platform for teams that need to bring paid media, organic, CRM, web analytics, and sales data into one model. They handle data ingestion, transformation, modelling, and visualisation, so the service is not limited to a dashboard layer. The company also works with analysts and marketers who need to explore data themselves, build reports, and compare performance without waiting on every small data request.

A practical part of Bright Analytics is the mix of software and hands-on support. They configure, customize, and adjust the platform during onboarding, then continue to support the setup as data sources and reporting needs change. Their use cases include multi-channel digital analytics, a marketing semantic layer, agency reporting, GA4 reporting, affiliate reporting, and in-store to online attribution.

Key Highlights:

• Paid media, organic, CRM, web, and sales data unification

• Modular setup for existing analytics stacks

• Hands-on configuration and ongoing support

Services:

• Automated marketing data pipelines

• Data transformation and modelling

• Marketing semantic layer

• Dashboards and reporting

• Multi-channel digital analytic

Contact Information:

• Website: brightanalytics.com

• LinkedIn: www.linkedin.com/company/bright-analytics

• Address: Tintagel House 92 Albert Embankment London SE1 7TY

14. 21Century.Tech

21Century.Tech is an AI-native software studio that builds production software with senior engineers and AI-assisted delivery. Its work supports sales and marketing analytics when companies need custom dashboards, internal tools, data-connected web apps, or integrations built into a wider product. Their process is based on senior engineers making architecture decisions while AI helps with code generation, tests, documentation, and refactoring.

For sales and marketing analytics services, 21Century.Tech would usually fit the technical build side: connecting data sources, creating reporting interfaces, adding analytics features to a product, or improving older systems that are slow to change. The company is built for teams that want software shipped faster, but still reviewed, tested, and owned by experienced engineers.

Key Highlights:

• AI-native software studio

• Senior engineers lead delivery

• AI supports coding, testing, documentation, and refactoring

• Builds production-grade software

• Can support custom analytics tools and integrations

Services:

• Custom software development

• MVP development

• Full-stack feature development

• Legacy refactoring

• Third-party integrations

Contact Information:

• Website: 21century.tech

• E-mail: [email protected]

15. Directive

Directive provides data analytics services for B2B marketing teams that deal with fragmented platforms, unclear metrics, and reporting that does not connect cleanly to pipeline. Their work sits close to sales and marketing alignment, because the service covers data integration, warehousing, campaign tracking, attribution modelling, dashboard development, and data quality cleanup. Directive also works across revenue operations, paid media, content, lifecycle marketing, programmatic, and performance creative, so analytics is connected to wider B2B growth work rather than isolated reporting.

The company focuses on building a data ecosystem for marketing and sales teams. That includes customer segmentation, cohort analysis, predictive analytics, and forecasting. Directive’s content also leans heavily into B2B attribution, buyer insights, lead routing, Google Analytics revenue tracking, and sales strategy analytics, which gives their service a fairly specific shape.

Key Highlights:

• B2B data analytics focus

• Works with fragmented marketing and sales data

• Covers attribution, dashboards, and data quality

• Connects analytics with revenue operations

• Supports segmentation, cohorts, and forecasting

Services:

• Data integration and warehousing

• Custom dashboard development

• Campaign tracking

• Data quality audits and cleanup

• Customer segmentation

Contact Information:

• Website: directiveconsulting.com/uk

• E-mail: [email protected]/uk

• Facebook: www.facebook.com/directiveconsulting

• Twitter: x.com/directiveagency

• LinkedIn: www.linkedin.com/company/directive-consulting

• Instagram: www.instagram.com/directiveconsulting

• Phone: (949) 214-4024

16. Vidi Corp

Vidi Corp is a digital marketing analytics consultancy that works with tracking, reporting, dashboards, and marketing data warehouses. Their service is built around GA4, Google Tag Manager, Looker Studio, Power BI, BigQuery, and marketing data from platforms such as Google Ads, Facebook Ads, SEO tools, CRM systems, email platforms, and ecommerce systems. The company puts clear emphasis on independent analytics.

Their sales and marketing analytics services cover web analytics, ecommerce analytics, PPC analytics, SEO analytics, email marketing analytics, social media analytics, Amazon analytics, and CRM analytics. Vidi Corp also works with server-side tracking, consent mode, automated reporting, and multi-source dashboards.

Key Highlights:

• Digital marketing analytics consultancy

• Works with GA4, GTM, Looker Studio, Power BI, and BigQuery

• Covers ecommerce, PPC, SEO, email, social, Amazon, and CRM analytics

• Provides analytics consultancy and reporting automation

Services:

• Web analytics consulting

• GA4 setup and audits

• Google Tag Manager implementation

• Power BI dashboards

• Marketing data warehouse setup

• PPC analytics

Contact Information:

• Website: vidi-corp.com

• E-mail: [email protected]

• Facebook: www.facebook.com/Vidi-Corp-LTD-106824611696716

• LinkedIn: www.linkedin.com/company/vidi-corp

• Address: Suite 436 Unit 3A, 34-35 Hatton Garden, London EC1N 8DX

• Phone: +44 7846 623693

Conclusion

Sales and marketing analytics can look simple from the outside. Pull the numbers, build a dashboard, check what worked. In reality, most teams know it is rarely that clean. CRM data may not match advertising platform data, attribution can be unclear, and reporting often depends on too many manual fixes.

The companies in this list approach the problem from different angles. Some focus on marketing measurement and attribution, while others build data pipelines, business intelligence dashboards, CRM-connected systems, or custom analytics platforms. That difference matters because a business that needs cleaner campaign reporting may not need the same partner as one rebuilding its entire revenue data infrastructure.

A good choice usually depends on the current state of your data. If the biggest challenge is tracking, look closely at expertise in GA4, tagging, consent mode, and dashboard development. If the issues run deeper, capabilities in data engineering, warehousing, CRM integration, and governance become much more important. For B2B organisations, aligning sales and marketing data should also be a core requirement rather than an afterthought.