Customer experience has quietly become one of those things companies can’t afford to treat as a side project anymore. It’s not just about having a nicer interface or faster support - it’s about how everything connects behind the scenes, from data to processes to the way teams actually respond to customers day to day.

In India, there’s a growing group of companies focused specifically on this kind of transformation. Some lean more into technology and platforms, others take a consulting-first approach, and a few try to balance both. In this guide, we’ve put together a list of customer experience transformation companies in India that are worth a closer look. The idea isn’t to rank them or push a single direction, but to give you a clearer sense of who’s working in this space and how they approach the problem differently.

1. ​​OSKI Solutions

At OSKI Solutions, we work with companies that are trying to rethink how their digital products actually feel from a customer point of view, not just how they function. In the context of customer experience transformation in India, we focus on building systems where user journeys, data, and backend processes are connected in a practical way. That usually means working on custom platforms, improving how interfaces behave, and making sure the underlying infrastructure can handle real usage without friction.

We also approach this kind of work as an ongoing process rather than a one-time rebuild. Instead of replacing everything at once, we tend to modernize parts of the system step by step - whether that is moving to cloud environments, refining frontend interactions, or introducing AI where it makes sense. A lot of attention goes into how users move through a product and where things slow down, because that is often where experience actually breaks.

Key Highlights:

• Works with companies in India as part of broader digital transformation projects

• Focus on connecting backend systems with real user journeys

• Combines cloud, frontend, and AI capabilities in one workflow

• Experience with industries where customer interaction is constant

• Long-term approach to improving digital products over time

Services:

• customer experience transformation

• UI and UX improvement

• cloud migration and infrastructure setup

• AI integration for customer interaction

• legacy system modernization

Contact information:

• Website: oski.site

• Phone: +48571282759

• Email: contact@oski.site 

• Address: Estonia, Tallinn, Kaupmehe tn 7-120, 10114

• Linkedin: www.linkedin.com/company/oski-solutions

2. TechAffinity

TechAffinity works with businesses that are trying to make their customer interactions more consistent across different channels. Their focus is not limited to interface design but extends to how systems, data, and communication points come together. They look at customer experience as something shaped by speed, accessibility, and how easily users can move between platforms without friction.

They also seem to approach CX as part of a broader digital setup. Alongside experience-related work, they deal with web and mobile applications, CRM systems, and platform integrations. This suggests their role often sits somewhere between design and technical implementation, where improving customer experience depends on both how things look and how they work behind the scenes.

Key Highlights:

• Focus on omnichannel customer experience

• Works with both mid-size companies and larger organizations

• Combines CX work with application development and integration

• Experience with CRM and platform-based ecosystems

• Covers both frontend and backend aspects of user interaction

Services:

• customer experience management

• UI and UX design

• CRM development and integration

• web and mobile application development

• platform integration

Contact information:

• Website: techaffinity.com

• Phone: +91 44 6680 6565

• E-mail: info@techaffinity.com

• Address: Module No. 1006, 10th Floor, D Block, South Side, Tidel Park, No 4, Rajiv Gandhi Salai, Taramani, Chennai - 600113

• Facebook: www.facebook.com/TechAffinity

• Twitter: x.com/TechAffinity

• LinkedIn: www.linkedin.com/company/techaffinity

• Instagram: www.instagram.com/techaffinity

3. IGT Solutions

IGT Solutions works on customer experience transformation as a structured, end-to-end process that covers multiple touchpoints between a business and its customers. Their approach leans into understanding how customers interact with services across channels and then redesigning those interactions to be more consistent and easier to navigate. This includes both digital interfaces and the systems that support them.

They also place a fair amount of focus on strategy alongside implementation. That involves mapping customer journeys, working with data platforms, and introducing tools like conversational AI or CRM systems where needed. The work appears to be less about isolated improvements and more about aligning different parts of the experience so they function as a whole.

Key Highlights:

• End-to-end approach to customer experience transformation

• Focus on omnichannel interaction and journey design

• Combines strategy, design, and technical implementation

• Works with global organizations across industries

• Emphasis on aligning multiple customer touchpoints

Services:

• customer experience design

• omnichannel CRM solutions

• customer data platform implementation

• conversational AI integration

• digital transformation and automation

Contact information:

• Website: www.igtsolutions.com

• Phone: +91 (0124) 435 5101

• E-mail: mktg@igtsolutions.com

• Address: Echelon Building, Plot No. 49, Sector-32, Gurugram - 122001, Haryana, India

• Facebook: www.facebook.com/IGTSolutions

• Twitter: x.com/Connect_IGT

• LinkedIn: www.linkedin.com/company/igtsolutions

• Instagram: www.instagram.com/igtsolutions

4. EY India

EY India approaches customer experience transformation mainly through the lens of industry change, especially in sectors like energy and resources where expectations are shifting quickly. Their work tends to focus on how companies adapt to new customer demands while balancing operational realities such as cost, regulation, and sustainability. Instead of treating experience as a surface-level improvement, they look at how it connects to workforce setup, internal processes, and long-term strategy.

They also bring in a mix of digital tools and organizational changes to support that shift. This includes helping companies rethink how teams operate, how technology is used, and how customer interactions are structured across different channels. A noticeable part of their approach is the emphasis on aligning customer needs with broader transformation efforts, rather than improving isolated touchpoints.

Key Highlights:

• Focus on customer experience transformation within complex industries

• Connects customer experience with workforce and operational changes

• Combines digital tools with process and strategy adjustments

• Works with organizations adapting to shifting customer expectations

• Emphasis on long-term value and sustainability

Services:

• customer experience transformation strategy

• digital enablement for customer interaction

• operational model redesign

• workforce and process alignment

• omnichannel engagement improvement

Contact information:

• Website: www.ey.com

• Phone: +44 20 7951 2000

• Address:  EY 22nd Floor, B Wing, Privilon, Ambli BRT Road, Behind Iskcon Temple, Off SG Highway, Ahmedabad 380 059                                

• Facebook: www.facebook.com/EY

• Twitter: x.com/EYnews

• LinkedIn: www.linkedin.com/company/ernstandyoung

5. SSF Global

SSF Global looks at customer experience transformation from a broader industry and organizational perspective rather than as a single service offering. Their work centers on how companies in India evolve from process-focused models toward more customer-centered operations. A lot of their thinking builds on the idea that customer experience should sit at the core of business process management, not as an add-on.

They also highlight the shift from managing individual interactions to understanding full customer journeys. This includes rethinking how processes are designed, how feedback is used, and how different functions within a company connect to shape the overall experience. Their perspective leans more toward frameworks, research, and industry guidance, helping organizations rethink how they approach transformation at a structural level.

Key Highlights:

• Focus on customer experience as part of business process transformation

• Emphasis on end-to-end customer journeys instead of isolated touchpoints

• Works through research, frameworks, and industry knowledge sharing

• Addresses organizational mindset and structural changes

• Covers both operational and strategic aspects of transformation

Services:

• customer experience frameworks and advisory

• business process transformation guidance

• customer journey mapping approach

• industry research and insights

• capability development support

Contact information:

• Website: ssfglobal.in

• Phone:  +91 73032 44077

• E-mail: contact@ssfglobal.in

• Address: D-75, Block D, Malviya Nagar, New Delhi, Delhi 110017, India

• Facebook: www.facebook.com/SSFGlobal

• Twitter: x.com/SSF_Global

• LinkedIn: www.linkedin.com/company/shared-services-forum-global

6. Talent Solutions

Right Management India, part of ManpowerGroup Talent Solutions, works on customer experience transformation with a strong focus on people and organizational capability. Their approach leans into how employees interact with customers and how those interactions shape the overall experience. Instead of starting with technology, they tend to begin with skills, behavior, and internal culture.

They also bring in data and structured methods to support these changes, including customer journey mapping and feedback systems. Their work often connects training, analytics, and process adjustments into a single framework, where improving customer experience depends on how well teams are prepared and how consistently they operate across touchpoints.

Key Highlights:

• Focus on employee capability as part of customer experience

• Combines training, analytics, and process improvements

• Works across multiple industries with different customer journeys

• Emphasis on customer-centric culture inside organizations

• Uses structured feedback and measurement approaches

Services:

• customer journey mapping

• voice of customer programs

• CX competency development

• omnichannel experience design

• customer feedback and measurement systems

Contact information:

• Website: www.mpgtalentsolutions.com

• Twitter: x.com/Right_India

• LinkedIn: www.linkedin.com/company/right-management-india

• Instagram: www.instagram.com/right_management_india

7. Gupshup

Gupshup works in the space where customer experience is closely tied to messaging and real-time interaction. They focus on conversational AI as a way to manage large volumes of customer communication without losing context. In India, where customer expectations are shifting quickly, their approach leans into automating conversations while still keeping them relevant to what the user is actually trying to do.

They also treat customer experience as something that happens across multiple channels at once. Instead of separating support, marketing, and transactional communication, they bring these into a single flow through messaging platforms. A lot of their work seems to revolve around helping companies respond faster, handle more complex queries, and keep interactions consistent without making them feel disconnected.

Key Highlights:

• Focus on conversational AI for customer interaction

• Works with messaging as a core part of customer experience

• Emphasis on real-time and automated communication

• Supports multi-channel customer engagement

• Aligns customer interaction with changing expectations in India

Services:

• conversational AI for customer support

• messaging automation

• omnichannel communication setup

• customer interaction management

• AI driven engagement tools

Contact information:

• Website: www.gupshup.ai

• Phone: +91-9355000192

• Facebook: www.facebook.com/gupshupai

• Twitter: x.com/gupshup

• LinkedIn: www.linkedin.com/company/gupshup

• Instagram: www.instagram.com/gupshup.ai

8. TDCX

TDCX approaches customer experience transformation as a mix of data, technology, and frontline operations. Their work tends to connect what happens in analytics systems with what actually happens when a customer interacts with a company. This includes looking at how support teams operate, how decisions are made in real time, and how those decisions affect the overall experience.

They also seem to focus on designing customer journeys while keeping execution in mind. Instead of separating strategy from delivery, they bring both together, working on experience design, technology enablement, and the people involved in customer-facing roles. The result is a setup where improvements are tied to how teams perform and how systems support them day to day.

Key Highlights:

• Combines data insights with frontline operations

• Focus on end-to-end customer experience design

• Connects strategy with execution

• Covers both technology and people aspects of CX

• Works across different customer interaction channels

Services:

• customer experience strategy and design

• digital experience analytics

• CX technology enablement

• frontline operations support

• customer journey optimization

Contact information:

• Website: www.tdcx.com

• Phone: +91 40 45474949

• E-mail: india@tdcx.com

• Address: Unit No. 1203 and 1204, South Wing, SKYVIEW 20, Survey No. 83/1, Raidurg, Panmaqtha Village, Serilingampally Mandal, Ranga Reddy, Hyderabad, Telangana, 500081, India

• Facebook: www.facebook.com/tdcxgroup

• Twitter: x.com/tdcxgroup

• LinkedIn: www.linkedin.com/company/tdcxgroup

• Instagram: www.instagram.com/tdcxgroup

9. Wipro

Wipro works on customer experience transformation as part of broader digital and operational change. Their approach often starts with mapping how customers interact with a business across different channels, then identifying where those interactions break or become inefficient. From there, they focus on integrating systems so that customer data and communication are not spread across disconnected platforms.

They also emphasize the role of multiple engagement channels, including voice, chat, mobile, and self-service tools. Instead of relying on a single method, their work involves combining these into a more unified experience. A noticeable part of their approach is the use of automation and analytics to support customer interactions, while still adapting to how different groups of users prefer to engage.

Key Highlights:

• Focus on integrated customer experience across channels

• Uses journey mapping as a starting point for transformation

• Combines automation, analytics, and process changes

• Works with different engagement modes including voice and digital

• Adapts customer experience strategies to different markets

Services:

• customer journey mapping

• omnichannel experience integration

• automation of customer interactions

• data driven CX analysis

• workflow and process optimization

Contact information:

• Website: www.wipro.com

• Phone: +91 (80) 46827999

• Email: info@wipro.com

• Address: Doddakannelli, Sarjapur Road, Bengaluru - 560 035, India

• Facebook: www.facebook.com/wiprocareers

• Instagram: www.instagram.com/wiprocareers

• Linkedin: www.linkedin.com/company/wipro

10. PwC India

PwC India approaches customer experience transformation as part of a wider business shift where customer expectations influence how companies operate across marketing, sales, and service. Their work tends to focus on aligning these areas so that the experience feels consistent rather than fragmented. Instead of treating customer experience as a separate layer, they connect it directly to business design and decision-making.

They also bring together different capabilities such as analytics, technology, and experience design into a single framework. A lot of their work involves helping organizations rethink how they attract and retain customers, not just through communication but through how products and services are structured. The overall approach leans toward linking customer behavior with business outcomes in a more structured way.

Key Highlights:

• Focus on customer-led business transformation

• Connects customer experience with marketing, sales, and service

• Uses a mix of design, analytics, and technology

• Emphasis on aligning customer needs with business strategy

• Works across industries with different customer models

Services:

• customer experience strategy

• experience design and research

• sales and service transformation

• customer data and analytics

• business and technology alignment

Contact information:

• Website: www.pwc.com

• Phone: +91 (79) 6924 7000

• Address: Shapath-V, 17th Floor, Opposite Karnavati Club, Ahmedabad, Gujarat, India                         

• Instagram: www.instagram.com/pwc_india

• Facebook: www.facebook.com/PwCIndia

• Twitter: x.com/pwc_in

• LinkedIn: www.linkedin.com/company/pwc-india

11. Cognitute

Cognitute works on customer experience transformation by combining strategy, operations, and technology into a single process. Their approach is built around looking at the full customer journey rather than isolated interactions. This includes understanding how different touchpoints connect and where gaps appear when teams or systems are not aligned.

They also take a structured approach to implementation, where they design and run customer experience programs before handing them over to internal teams. Alongside that, they focus on building a customer-centric culture and using data to guide decisions. The work often involves balancing process changes with technology adoption so that improvements are practical and can be maintained over time.

Key Highlights:

• Focus on end-to-end customer journey design

• Combines strategy, operations, and technology

• Uses structured implementation models

• Emphasis on customer-centric culture inside organizations

• Applies data and analytics to guide CX decisions

Services:

• customer experience transformation programs

• customer journey mapping

• omnichannel experience design

• customer retention and loyalty strategy

• AI and data driven customer insights

Contact information:

• Website: www.cognitute.org

• Phone: ‍+91- 9008 03 04 05

• E-mail: ops@cognitute.org

• Address: E-49/5, First Floor, Okhla Industrial Phase II, New Delhi, Delhi-  110020

• Twitter: x.com/cognitute

• LinkedIn: www.linkedin.com/company/cognitute

• Instagram: www.instagram.com/cognitute

12. Aeries Technology

Aeries Technology works with companies on customer experience transformation through a framework-based approach. Their work focuses on identifying where customer experience breaks down and then improving those areas step by step. This usually starts with understanding customer behavior and feedback, and then connecting that insight to changes in processes and systems.

They also place a lot of importance on internal factors like leadership, employee engagement, and training. The idea is that customer experience is shaped as much by how teams operate as by the tools they use. Their approach combines process improvements, technology integration, and ongoing evaluation, with the goal of making customer experience part of everyday operations rather than a separate initiative.

Key Highlights:

• Uses structured frameworks for customer experience transformation

• Focus on customer understanding and feedback

• Connects process improvements with technology integration

• Emphasis on employee engagement and training

• Continuous approach to improving customer experience

Services:

• customer experience assessment and strategy

• customer feedback and insight analysis

• process optimization for customer journeys

• CRM and technology integration

• employee training for customer interaction

Contact information:

• Website: aeriestechnology.com

• Phone: +91 22 7177 4000

• E-mail: info@aeriestechnology.com

• Address: 5th Floor, Paville House, Twin Tower Lane, Prabhadevi, Mumbai – 400 025

• Facebook: www.facebook.com/aeriestechnology

• Twitter: x.com/aeriestech

• LinkedIn: www.linkedin.com/company/aeries-technology

• Instagram: www.instagram.com/aeriestechnologygroup

13. BearingPoint

BearingPoint works on customer experience transformation by combining strategy, data, and operational changes into a single process. Their approach focuses on how companies interact with customers across different channels and how those interactions can be redesigned to feel more connected. Instead of improving isolated moments, they look at how the full experience is shaped across marketing, service, and product information.

They also put emphasis on building internal structures that support these changes. This includes adjusting operating models, using customer data in decision-making, and bringing customer feedback into everyday processes. Their work often involves helping companies move toward a setup where customer experience is measured, managed, and refined over time rather than handled as a one-off initiative.

Key Highlights:

• Focus on end-to-end customer experience transformation

• Combines strategy, data, and operational changes

• Emphasis on omnichannel customer interaction

• Integrates customer feedback into business processes

• Uses structured models for experience improvement

Services:

• customer experience strategy development

• customer journey transformation

• voice of customer analysis

• customer service transformation

• product experience management

Contact information:

• Website: www.bearingpoint.com

• E-mail: india@bearingpoint.com

• Address: 46th Palace Rd, Prestige Trade Tower, Level 11, High Grounds, Bengaluru, 560001 Karnataka, India

• LinkedIn: www.linkedin.com/company/bearingpoint

14. Hexaware

Hexaware approaches customer experience transformation from a technology and delivery perspective, with a strong focus on how systems and processes support customer interactions. Their work often involves integrating different platforms and improving how data flows between them, so that customer interactions feel more consistent and less fragmented.

They also look at customer experience through the lens of long-term value rather than short-term fixes. This includes aligning internal teams around a shared purpose and using design methods to shape how products and services are delivered. Their approach connects areas like cloud, automation, and analytics to support more personalized and responsive customer interactions.

Key Highlights:

• Focus on technology-driven customer experience transformation

• Connects multiple systems and platforms into one flow

• Uses design and data to improve customer interaction

• Works across industries with different customer needs

• Emphasis on consistency and scalability of experience

Services:

• customer experience design

• system and platform integration

• cloud and infrastructure support for CX

• data analytics for customer insights

• automation of customer interaction processes

Contact information:

• Website: hexaware.com

• Address: Unit 4,5,6 th floor, Privilon, Bopal- Ambli road, ISKCON temple, Ahmedabad 380059, Gujarat, India

• Facebook: www.facebook.com/HexawareTechnologies

• Twitter: x.com/hexawareglobal

• LinkedIn: www.linkedin.com/company/hexaware-technologies

• Instagram: www.instagram.com/hexaware_global

15. TechAhead

TechAhead works on customer experience transformation by focusing on digital products and how users interact with them. Their approach is centered around building and improving applications, interfaces, and platforms that customers use directly. This includes mapping user journeys and identifying where interactions become slow, confusing, or disconnected.

They also combine design, data, and technology to support these improvements. This means integrating systems like CRM and analytics tools, while refining user interfaces to make them easier to use. Their work tends to follow a structured process, where experience design, development, and ongoing updates are handled as part of a continuous cycle rather than a one-time delivery.

Key Highlights:

• Focus on digital product and user experience

• Combines design, data, and technology integration

• Uses structured process from research to implementation

• Emphasis on improving user journeys across platforms

• Supports continuous updates and optimization

Services:

• customer journey mapping

• UX and UI design

• omnichannel experience development

• CRM and platform integration

• customer analytics and insight management

Contact information:

• Website: www.techaheadcorp.com

• Phone: +91 120 6039900                        

• E-mail: sales@techaheadcorp.com

• Address: 6th Floor, Stellar 1423, Plot No. 3, Sector 142, Noida, Delhi-NCR 201304

• Facebook: www.facebook.com/TechAhead

• Twitter: x.com/techahead

• LinkedIn: www.linkedin.com/company/techahead

• Instagram: www.instagram.com/techahead

Conclusion

If you step back and look at the bigger picture, most of these companies are trying to solve the same underlying problem - how to make customer interactions feel less fragmented and more intentional. The tools and methods differ, but the direction is pretty consistent. Some focus on systems and data, others on people and processes, and a few try to bring everything together into one working model.

What stands out in the Indian market is that customer experience transformation is no longer treated as a design upgrade or a support function. It’s tied much closer to how businesses actually run - how decisions are made, how teams are structured, and how technology is used day to day. In practice, that usually means small, continuous changes rather than one big transformation project that “fixes everything.”

So if there’s one takeaway from this list, it’s probably this: improving customer experience is less about adding new channels or tools, and more about connecting what already exists. The companies here approach that in different ways, but they’re all working around the same idea - making the experience feel coherent, even when the systems behind it aren’t always simple.