Case Overview

Our client, a fast-moving consumer goods (FMCG) retailer, faced significant challenges with their existing Shopify-based e-commerce store. While Shopify provided a quick setup, it lacked the flexibility required to support its business growth. Performance issues, high transaction fees, and limited customization capabilities restricted their ability to scale, optimize conversions, and provide a seamless shopping experience.

To overcome these limitations, we developed a fully custom web platform tailored to the client’s specific needs. The new solution offered improved site speed, better user experience, advanced inventory management, and greater control over branding and functionality.

The Goal

Our primary objective was to create a high-performance, scalable e-commerce platform that could handle increasing traffic, support advanced product management, and provide a frictionless shopping experience. The solution needed to:

Eliminate Shopify’s limitations while retaining ease of use
Improve website performance and load times
Reduce dependency on third-party apps and transaction fees
Integrate advanced inventory and order management systems
Provide a personalized, engaging shopping experience

The Challenges

Performance Issues & Scalability
Shopify’s standard architecture resulted in slow loading times, especially during peak sales events. This impacted user engagement and conversions.
High Transaction Fees & Limited Customization
The client was paying excessive fees for Shopify’s transaction processing and third-party apps, which still didn’t fully meet their requirements.
Inventory & Order Management Limitations
Shopify’s built-in inventory system lacked the flexibility for real-time stock tracking and custom pricing models.
Lack of Advanced Marketing & SEO Capabilities
Shopify’s SEO structure and limited access to backend optimizations prevented the client from fully leveraging search engine visibility and conversion strategies.

Used Tech

To build a custom, scalable, and high-performance e-commerce platform, we used the following technologies:

Frontend: React.js for a fast, interactive, and user-friendly interface
Backend: .NET 8.0 for a secure and high-performing server-side architecture
Database: MySQL for efficient product and order data management
Hosting: AWS for scalable cloud infrastructure
Payment Integration: Stripe and PayPal for seamless transactions
Security: Advanced SSL encryption and multi-layered authentication
SEO & Analytics: Custom SEO optimizations, Google Tag Manager, and integrated analytics for tracking conversions

Solution

We designed and built a fully customized e-commerce platform that replaced the client’s Shopify store, offering better speed, scalability, and flexibility. The key features of our solution included:

High-Performance Architecture

Optimized page load times and site speed to improve conversions
Server-side rendering (SSR) for SEO and performance boosts

Advanced Inventory & Order Management

Real-time stock updates and automated replenishment tracking
Custom order processing workflows

Flexible Pricing & Discount System

Tiered pricing models for bulk purchases
Personalized discount codes and loyalty programs

Fully Customized UI/UX

Bespoke design reflecting brand identity

Lower Transaction Costs & No Third-Party Limitations

Integrated Stripe and PayPal for direct payment processing
Eliminated Shopify’s high transaction fees and monthly app costs

Results in Numbers

Conversion Rate Increased by 34% due to improved UX and faster checkoutPage
Load Time Reduced by 60%, leading to better engagement and lower bounce ratesCart
Abandonment Dropped by 28% with a streamlined checkout process organic
Traffic Increased by 40%, thanks to advanced SEO implementation
Savings of 25% in Monthly Costs by eliminating Shopify’s fees and third-party app expenses

By transitioning from Shopify to a custom-built web platform, the client gained complete control over their e-commerce ecosystem, unlocking new growth opportunities and achieving long-term sustainability.