E-commerce FCMG
Case overview
Our client, a fast-moving consumer goods (FMCG) retailer, faced significant challenges with their existing Shopify-based e-commerce store. While Shopify provided a quick setup, it lacked the flexibility required to support its business growth. Performance issues, high transaction fees, and limited customization capabilities restricted their ability to scale, optimize conversions, and provide a seamless shopping experience.
To overcome these limitations, we developed a fully custom web platform tailored to the client’s specific needs. The new solution offered improved site speed, better user experience, advanced inventory management, and greater control over branding and functionality.
Goal: Our primary objective was to create a high-performance, scalable e-commerce platform that could handle increasing traffic, support advanced product management, and provide a frictionless shopping experience. The solution needed to:
Key project info
Industries
FMCG Retail, E-commerce, Online Retail
Services
UI/UX Design, Custom E-commerce Development, Platform Migration (Shopify → Custom Platform), Performance Optimization
Solutions
Custom E-commerce Platform Development, Advanced Inventory & Order Management, Flexible Pricing & Discount System, SEO & Conversion Optimization
Technologies
React.js, .NET 8, My SQL, AWS, Stripe, PayPal, Google Tag Manager
The challenges
Performance Issues & Scalability
Shopify’s standard architecture resulted in slow loading times, especially during peak sales events. This impacted user engagement and conversions.
High Fees & Limited Customization
The client was paying excessive fees for Shopify’s transaction processing and third-party apps, which still didn’t fully meet their requirements.
Inventory & Order Limitations
Shopify’s built-in inventory system lacked the flexibility for real-time stock tracking and custom pricing models.
Marketing & SEO Limitations
Shopify’s SEO structure and limited access to backend optimizations prevented the client from fully leveraging search engine visibility and conversion strategies.
Solutions
We designed and built a fully customized e-commerce platform that replaced the client’s Shopify store, offering better speed, scalability, and flexibility
The key features of solution
- High-Performance Architecture: (Optimized page load times and site speed to improve conversions; Server-side rendering (SSR) for SEO and performance boosts)
- Advanced Inventory & Order Management: (Real-time stock updates & automated replenishment; Сustom order workflows.)
- Flexible Pricing & Discount System: (Tiered pricing models for bulk purchases; Personalized discount codes and loyalty programs)
- Fully Customized UI/UX: (Bespoke design reflecting brand identity)
- Lower Transaction Costs & No Third-Party Limitations: (Integrated Stripe and PayPal for direct payments; Eliminating Shopify’s fees and app costs.)
Results in numbers
By transitioning from Shopify to a custom-built web platform, the client gained complete control over their e-commerce ecosystem, unlocking new growth opportunities and achieving long-term sustainability.
by 34%
Achieved through improved UX design and a faster, more seamless checkout page experience.
by 28%
Reduced drop-offs by implementing a streamlined and simplified checkout process.
by 40%
Significant traffic growth driven by advanced SEO strategies and optimization.
25%
Lowered operational expenses by removing Shopify fees and reducing reliance on third-party apps.
